SiriusXM Stock Rises as Holiday Music Stations Launch
SiriusXM shares climbed nearly 2% as the satellite radio giant unveiled 23 Christmas-themed channels, signaling an early start to the holiday season. The lineup includes dedicated stations for Mannheim Steamroller, Trans-Siberian Orchestra, and Anne Murray, alongside genre-specific offerings like country and jazz holiday music.
Investors responded positively to the strategic content expansion, despite Thanksgiving remaining weeks away. The MOVE underscores SiriusXM's focus on leveraging seasonal programming to drive engagement during a traditionally strong period for media consumption.